RFM Analysis – Why it’s So Important
The first two questions I ask when I talk to a prospective client are: "Do you know who your BEST customers are?" and "What do they look like?" The reason I ask these questions is that many companies are so focused on bringing new customers aboard that they forget the importance of the customer relationships they currently have. Studies have shown that it is far more costly to find new customers than it is to cultivate and grow relationships with curent customers. "BEST" customers are those who have: a) Bought from you recently b) Buy frequently c) Spend alot of money on your products ...
Micro-Targeting Packs More Punch
Data Management & Marketing Services works with its clients to identify the market segments with the highest profit potential for their products and services. While it is important to look at the overall demographics of a company’s general market area, our strategy is to “drill down” to the lowest boundary possible to locate the best potential prospects for our client’s products and services. This table compares the demographics of the city of Edmond, Oklahoma. The first column describes some characteristics of Edmond as a whole. The second column displays characteristics of Edmond zip 73013. The last two columns compare demographics of ...
Data Analytics
RFM Analysis – Why it’s So ImportantThe first two questions I ask when I talk to a prospective client are: “Do...
Read More Posts From This CategoryROI-Based Marketing Strategies
Micro-Targeting Packs More PunchData Management & Marketing Services works with its clients to identify the...
RFM Analysis – Why it’s So ImportantThe first two questions I ask when I talk to a prospective client are: “Do...
Read More Posts From This Category