Micro-Targeting Packs More Punch

Data Management & Marketing Services works with its clients to identify the market segments with the highest profit potential for their products and services.  While it is important to look at the overall demographics of a company’s general market area, our strategy is to “drill down” to the lowest boundary possible to locate the best potential prospects for our client’s products and services.

This table compares the demographics of the city of Edmond, Oklahoma. The first column describes some characteristics of Edmond as a whole.  The second column displays characteristics of Edmond zip 73013.  The last two columns compare demographics of two neighborhoods within zip 73013.  There are significant differences between the market segments that are obvious when looking at the data in aggregate.  By studying demographics at the neighborhood level, we develop a plan to strategically market to those prospects that are most likely to purchase your products and services.

This thematic map shows Edmond 73012 with an income overlay.  The darker the shade of green, the higher the income.  The chart above shows other demographic variables within the individual neighborhoods and how they differ greatly even within the same zipcode.

We use maps and demographics in location analysis and marketing to more precisely select areas to mico-target for direct mail, billboard placement, and other marketing efforts.

For more information, please call us at 918-994-7272.